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Kavalleri was founded in 2003 with just one goal in mind: to bring great design to the market on our terms. That means a single-minded dedication to the details that elevate a good design to a great design.
We obsess, we
stress, we strain. We'll work as hard to create a great design for your business as you've worked to create a great business in the first place.
Take a look at our portfolio and we're sure you'll agree that we maintain high standards for both design and functionality. Call us today and learn how we can work together to promote and expand your business.
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We recently took a few moments to speak with our lead designer on the elements of a successful design.
What makes a design successful?
The key feature of any design is usability. We of course want any product we produce to be as attractive as possible aesthetically, but if the final product doesn't communicate with the viewer or is ultimately not effective in terms of sales or conversion it's nost a successful design. No matter how pretty it is.
How do you make a design usable?
Consistency. It's vital that whatever navigation and layout paradigm that's established on the home page is continued unbroken throughout the site. The further you deviate from the expectations of the viewer the more likely you are to get into trouble.
To give you a more specific answer nothing on the site should be more than two clicks away. Period.
How do you give a design impact?
There's nothing more impactful than a usable design. I know I keep returning to this point but it's really key to the Kavalleri design philosophy.
Apart from that the use of photos, taken specifically for the project rather than going to stock whenever possible, is vital to creating visual impact. As nice as design elements are it's faces, objects and ideas that people can relate to. Not an interesting navigation element or divider.
How many revisions do you do to a design?
It varies from project to project but I'd say the average design probably contains in the range of 10 - 12 major revisions. Getting a great project takes time and patience.
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When John Mandler from Personal Training 101 contacted us he described a problem we've heard from new clients all the time: his site was just not working for him. The company he'd worked with previously had put together a visually attractive site that was not being indexed properly by search engines and simply was not working as an effective sales tool. After sitting down with John for an extended period of time to review his business, his target markets and his plans for growth we've started to get to work. |
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The current design of Personal Training 101's site is attractive, but there are a few key mistakes. Most of the home real estate is taken up by a large picture of the lobby which communicates nothing of interest to a potential customer. The navigation is unclear and feels unfinished, and there's no obvious home link. There are no call outs to direct users in and nothing on this opening page engages the user in a meaningful way.
As you can see the changes are dramatic. We've added pure text elements wereever we can to make the site more easily indexed by search engines. The navigation is now much clearer with an obvious home link and bright section specific highlighting. We've added a new photo that puts Personal Training 101's greatest assets--their trainers--on display. We've also added goal specific callouts to the bottom to better draw perspective customers into the site to help them find the information they need. |
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Again this is not necessarily a bad design, just not a very functional one. The vast majority of this page is images which are not spiderable by search engines. The page presents little to no information that would be of interest to a perspective customer and is not a sales tool.
The refreshed about page is still very much under development, but you can already see a marked improvement. We're allowing space for a short biography of John, the owner and face of Personal Training 101, along with a brief quote about the company philosophy. Perespective clients will then be given a brief overview of the trainers at Personal Training 101 and the criterea John uses to select them along with a bulleted list of their qualifications.
Attractive, to the point and followed with a call to action. This is Kavalleri design. |
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